One challenge that they found was that families were having difficulty finding reliable information online when trying to add a new dog to their family. Between disreputable groups who were trying to sell something and the difficulty navigating between responsible information and an enormous amount of disinformation, the founders decided to apply their experience from the technology field to create a resource that was available to the public.
More Details About the Organization
Dr. Stella is the Head of Health, Standards, and Research, and discusses healthcare treatment options, socialization practices. One of her key objectives includes knowing what the standards are for their listed breeders, and maintaining accountability to consistent standards.
Among many interesting insights in this interview is what they learned during this process about how many truly extraordinary dog breeders there are, and how they are in a way some of the unsung heroes of the process.
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