The Dogs Way Dog Training Programs

The Dog’s Way Affiliate Program

How to Become an Affiliate

  • Our affiliate program is run though ShareASale – sign up there as a ShareASale affiliate & apply to our program

  • If approved as an affiliate, you can start selling the course via the ShareASale affiliate link.

  • Start telling people about the course with your affiliate link and earn some money for your recommendation

AFFILIATES RESOURCES

Here are some guidelines and some resources to help make you successful.

Quick reference for this page:

  1. RULES
  2. TARGET MARKET FOR THE COURSE
  3. RESOURCES (downloadable assets and resources to help you in your marketing efforts.)

(If you’ve read all these rules before and you want to go directly to the resources for marketing, click here)

BUT please be familiar with the rules.  If you break any of them, you won’t be an affiliate with us very long.

Rules

(Do’s and Don’ts … how to not get banned as an affiliate)

Whether you’re a seasoned affiliate marketing pro or newer to affiliate marketing, please check out our rules for our course’s affiliates.  Before telling you about all the “Don’ts,” I thought I’d give you a frame of reference for how we see our affiliate relationship with you.   Your role, as far as we see it, is that you’re kind of like a fan of ‘The Dog’s Way Online Video Training Course.’  We’ve had tons of students who have used the course, loved the results with their dogs, and recommended that their friends, neighbors, and relatives buy it as well.  That’s the best way we can describe how we see those of you who decide to be an affiliate for our course, someone who loves the course and recommends that their friends and online followers buy it.

So, with that reference in mind, here’s what we’d like you to DO and NOT do as it relates to representing yourself as an affiliate.

How to Represent yourself as an affiliate

  • as someone who has used the course and loved it and recommends it to others
  • Or represent yourself as someone with at least second-hand experience with someone who has used and loved the course. For example, – “My brother used this course with his dog, and he just loved the results!”

Please DO NOT claim or imply:

  • That you are a salesperson for The Dog’s Way
  • That you are an employee of The Dog’s Way
  • That you had a part in creating the course
  • That you personally know Sean (unless you really do, of course, and then that’s cool!)

(In case you’re wondering, those Don’t in the list above are all there because we’ve had people who have attempted to claim those things in past affiliate representation. )  

 … I know, right?! That’s what I said?! 😊

  • Affiliates are not permitted to use any terminology in ads or landing pages that are considered non-compliant by the FTC or FDA. Affiliates must be in compliance with all applicable laws, regulations, and guidelines, including, without limitation, the Federal Trade Commission Act (“FTC Act”).
  • Affiliates must adhere to the Controlling the “CAN-SPAM Act”, Federal Trade Commission (“FTC”) regulations and guidelines implementing the FTC Act and the CAN-SPAM Act. Using spam to promote The Dog’s Way Training Course is strictly forbidden.
  • Affiliates are not authorized to collect payments or sell The Dog’s Way Training Course from other websites as a “reseller.” Affiliates are not authorized to sell the course claiming to be The Dog’s Way Company or promoting The Course on retail sites such as eBay, Amazon, or any sites that fall into the category of retail sites.
  • The Dog’s Way LLC will be solely responsible for all customer service, refund decisions, etc. Please DO NOT claim or imply that you are personally offering a guarantee or warranty, nor should you offer “support” or training advice or support for the questions that are posed by students in the course.

  • Affiliates can NOT run any PPC brand bidding campaigns. This includes but is not limited to Google (or any Google property), Facebook, Bing, Instagram, Pinterest, etc.
  • The Dog’s Way LLC reserves the right, in its sole discretion, to disallow any creatives or ad graphics that affiliates use to promote the courses.
  • Please mainly use the graphics, resources, photos, and videos provided on the affiliate’s resources page. If you wish to create custom creatives or ads, you may contact Sean directly at the contact link on this page for approval.

  • Here are some tips that will help you be consistent with us and ensure that your followers and fans online will see you as a congruent and conscientious person.
  • Please don’t make audacious claims about the course.
    For example:

    • Please don’t claim that this course fixes “every dog behavior issue!”
    • Please don’t claim that this course is for dogs with aggression problems (students hear in the course that if their dog has aggression issues, they shouldn’t use a video course, a TV show, or a book to try to DIY a solution to their problem. Sean recommends that people in this scenario work with a trainer in person instead.)
  • Ideally, you’d view and use the video course with your own dog (or talk a friend or family member into using the course to give you first-hand feedback.
  • FREE ACCESS to the course for approved affiliates – If you’re an approved affiliate of the course, contact Sean directly. He will book a phone meeting with you and get you a FREE access code for the course so that you can use the course to develop first-hand knowledge for your referral communications to your sphere of influence.

  • Affiliates must NOT create any domain names or social media pages containing ‘The Dog’s Way’ (for example: do not create a URL domain like thedogswayaffiliateleader.com.  Any attempts to create clever domains that sound like you’re running a page on our site will immediately result in suspending your affiliate status with us.
  • Affiliates are forbidden from creating webpages, social media pages, or accounts that falsely represent themselves as the creators or owners of The Dog’s Way.
  • Affiliates must NOT link directly to The Dog’s Way site, landing pages, or our shopping cart. Direct linking to landing pages, cart, or order forms from any ads is not allowed and will result in a permanent ban as an affiliate.

Target Market for the Course

(How to decrease your return rate)

The course is targeted toward two distinct groups:

The non-food-motivated dog

The course teaches a non-food-based, say-and-show method of dog training that is great for dogs that aren’t food motivated enough to learn dog training through a purely click-and-treat method.

The dog that only listens if you’ve got treats

The course teaches a methodical protocol that teaches a dog that there’s a “have to” component to obedience work so that they become reliable in real-life situations.

Resources

Photo Library

Sean and Koa
Lesson 1 on a laptop screen

Banners

Videos

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Email Swipes

I know, you were probably expecting some form emails that sound quippy that you could copy and paste. I’d propose something different. I’d like to have a direct conversation with you and let you write to your followers in your own voice and style. I think that may be more genuine and make you more money in the long run. Contact me directly here if you’d like to have that conversation.

All the best,
Sean